December FABA News

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October FABA News

2016-10-faba-newsletter-1 2016-10-faba-newsletter-2

 

September FABA News

FABA Blog September 2016

by Jim Stramler, ExtraordinaryWriter.com

 

Join FABA – Build relationships – Grow your business

 

FABA meetings:

FABA meetings are a great chance for you to do some relationship building, networking, and marketing.  We’re all working together to make Fletcher and the area grow and prosper.

 

DickeysThe FABA Coffee Club meets on the 1st and 3rd Tuesdays of each month from 8 – 9 AM at Dickey’s Barbecue Pit, 235 Saint John Road, Fletcher.  Besides the usual 1-minute self-introduction speech, at each meeting, a representative from one business has the opportunity

Sept 6th- Mary Palermo- Rainbow International

Sept 20th- Wes Manley- Mattress Man

 

 

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Focus After 5 is a terrific networking/social opportunity after work.  It typically meets the second Thursday of each month from 5:30 – 7 PM.  The Focus After 5 location varies, and is typically established months in advance.

This month it will be September 8th and sponsored by the Skyland Prosthetics & Orthotics, Inc., 3845 Hendersonville Rd., Fletcher.

(SPO photo here)

If you would like to sponsor this activity, see Teona or Glen.  Their contact information is on the Contact Us page here on the FABA website.

 

FABA Expo Mailer 2016Our annual FABA Business Expo will be October 4th at Fletcher Park.  Plan to attend – or get a table to illustrate what your company does.  This year, FABA is offering a free table to any non-profit wanting to exhibit at the Expo.  Contact Teona or Glenn or any FABA Board member for more information.

REGISTER AND PAY FOR FABA EXPO VENDOR BOOTH HERE

 

 

 

 

 

 

Other activities:

Time for Back to School and the kickoff of this year’s SnackPack program.  The program is expanding this year to include additional schools and increase the coverage of snacks and supplies we provide.  More on this later.

 

Fletcher Family Festival – and it’s Free to attend.

Saturday September 24th from 5:30 – 8:00 PM at Fletcher Park off Howard Gap Road.

The Town of Fletcher will be hosting the event to include children’s games and inflatables, touch a truck, a musical performance by Caribbean Cowboys, and a spectacular fireworks show! Fireworks launch at 8 PM.

Food vendors include Acropolis Pizza and the Fletcher Parks & Recreation concession stand.

Park Ridge Health sponsors the event.

 

Hendersonville hosts the North Carolina Apple Festival over the Labor Day Weekend, September 2-5 with freshly picked apples, arts & crafts, festival food, and free entertainment at the Courthouse.

 

New members:

We have new members I hope to cover in the future.

 

Miscellany:

Learning English is hard.

But it can be understood through tough thorough thought, though.

 

I’m still requesting an RFI.  For those who don’t know, that’s a Request For Information.  I’m looking for testimonials.  If FABA has played a significant role in or been crucial to your business success, let me know.  jim@extraordinarywriter.com

 

I hope you got something useful from my Hopefully Helpful Hint posted in June.  Let me know.

 

August FABA News

FABA Blog August 2016

by Jim Stramler, ExtraordinaryWriter.com

 

Join FABA – Build relationships – Grow your business

 

FABA meetings:

FABA meetings are a great chance for you to do some relationship building, networking, and marketing.  We’re all working together to make Fletcher and the area grow and prosper.

Dickeys

  The FABA Coffee Club meets on the 1st and 3rd Tuesdays of each month from 8 – 9 AM at Dickey’s Barbecue Pit, 235 Saint John Road, Fletcher.  Besides the usual 1-minute self-introduction speech, at each meeting, a representative from one business has the opportunity to present a larger summary or spotlight of what that company does.

August 2ndMichael Trufant from Crunch Media

August 16thAnissa Brown from Paychex

 

Focus After 5 is a terrific networking/social opportunity after work.  It typically
meets the second Thursday of each month from 5:30 – 7 PM.  The
Focus After 5 location varies, and is typically established months in advance.

This month it will be August 11th and sponsored by the Mountain Credit Union, 3270 Hendersonville Rd., Fletcher.

Mountain-Credit-Union-Fletcher-NC

 

 

 

 

 

If you would like to sponsor this activity, see Teona or Glen.  Their contact information is on the Contact Us page on the FABA website.

 

Other activities:

It’s FREE.

On Saturday, August 6th the Fletcher Parks & Recreation Department is holding Family Movie Night in the Fletcher Community Park.  The movie Star Wars – The Force Awakens will be shown on the outdoor movie screen beginning at 8:45 PM.  This film is rated PG-13.

The Fletcher Parks & Recreation concession stand will be open selling popcorn, snacks, drinks, hot dogs, nachos and more!

Parks & Recreation encourages children ages 12 and under to dress as their favorite Star Wars character.  Any child in a costume is eligible to enter for a $50 First Bank gift card.  They must register at the First Bank tent no later than 8 PM.

Bring your chairs and blankets or whatever else would make you comfortable.

Coolers are welcome, but no alcohol is permitted on Park property.

First Bank is sponsoring the event.

 

On August 10th FABA will have a table at the Chamber of Commerce Business Expo at the WNC Agricultural Center.  We need FABA member volunteers to staff the FABA table for shifts throughout the event.  Contact Teona Rodriguez/Events Chair or Glen Bonetti/Events Co-chair to let them know what times work for you.  We have 4 – 7 PM covered so far.

 

Our annual FABA Business Expo will be October 4th at Fletcher Park.  Plan to attend – or get a table to illustrate what your company does.  This year, FABA is offering a free table to any non-profit wanting to exhibit at the Expo.  Contact Teona or Glenn or any FABA Board member for more information.

 

New members:

 

Big Frog Custom T-Shirts and More of Asheville is part of a 70 store franchise based in Dunedin, FL – the Big Frog Franchise Group.

It is a locally owned and operated store run by David & Christina Riddell.  David has been a retail multi-unit District Manager for 25 years. Christina is a payroll-bookkeeper for an accounting firm.  They both went to Western Carolina University.

Big Frog is a Direct To Garment Digital Printer of Apparel and promotional items. The store is customer friendly retail with a wide variety of selections.  They have a lot of “YESes” but they also have some “NOs”.

– YES 24 hour turnaround on in-stock items

– YES can print ONE item or thousands

– YES Garments can be personalized and customized – anyone can be unique

– YES offers Screen Printing, Embroidery, Ultra and Vinyl Print

– YES full photo color quality logo or design printed INTO the garment

– NO design fees

– NO setup/artwork fees

– NO minimums

 

They are located at 336 Rockwood Road #105, in Arden, just north of Airport Rd, near I26.

828-209-8100 and asheville@bigfrog.com.

 

Thank you for joining, and we invite you to participate in FABA activities.

 

We have more new members I hope to cover in the future.

 

Miscellany:

 

I’m still posting an RFI.  For those who don’t know, that’s a Request For Information.  I’m looking for testimonials.  If FABA has played a significant role in or been crucial to your business success, let me know.  jim@extraordinarywriter.com

 

I hope you got something useful from my Hopefully Helpful Hint posted in June.  Let me know.

 

A Letter to all FABA Members

To All FABA Members:

The dog days of summer are upon us and I hope you will remember to check on your elderly neighbors or those who may not have air conditioning – we take so much for granted and just one visit may make a difference in someone’s life.

With regret, Kristi Sink our FABA Secretary has resigned her position and will be relocating her family to Ohio.  We are happy to welcome Ann Hudgins from Pardee Hospital as our new Secretary and I hope you will join us in making her feel welcome to the FABA family.

FABA has some very exciting events and opportunities coming up.  Mark your calendars now…..

This month, on July 14th we will be visiting with the fine folks at Broadmoor Golf and Event Center for our July Focus After Five.  Bring your business cards, a door prize and a friend to join us for a great night of networking, good food and fellowship.

In  August, we have our regularly scheduled Coffee Club meetings at Dickey’s BBQ from 8 until 9am on the first and third Tuesday.  On August 10th FABA will have a table at the Chamber of Commerce Business Expo, held at the WNC Agricultural Center, and would like to ask for FABA members to volunteer for shifts to man the FABA table throughout the event.  Please contact Teona Rodriguez/Events Chair or Glen Bonetti/Events Co-chair to let them know what times work for you.  We already have 4pm until 7pm covered and would certainly appreciate any others who may like to help.

On August 11th – Mountain Credit Union in Fletcher will be our host for the August Focus After Five and we would certainly like to have you there to meet the great folks at Mountain Credit Union and again enjoy the opportunity to meet old friends and make new ones together with telling folks about your business.

Finally, SAVE THE DATE – October 4, 2016 – Fletcher Park – our annual FABA BUSINESS EXPO.  Flyers and registration forms will be ready soon.  We enjoyed a fabulous turnout last year and expect nothing less this year.  In addition to our paid vendors we are happy to offer a free table to any non-profit who would like to exhibit at the FABA EXPO.  Please contact Teona or Glenn or any FABA Board member if you are interested.

Thank you for your time and continued support.  If you have any questions or need additional information about our upcoming events please feel free to contact me or any FABA Board member and we will be happy to help.

Best regards,

Lynn Cordell

FABA President

July FABA News

FABA Blog July 2016

by Jim Stramler, extraordinarywriter.com

 

Join FABA – Build relationships – Grow your business

 

Wishing you a very happy July 4th.  Have a great time, but be safe in whatever you do.

 

FABA meetings:

FABA meetings are a great chance for you to do some relationship building, networking, and marketing.  We’re all working together to make Fletcher and the area grow and prosper.

Dickeys

The FABA Coffee Club meets on the first and third Tuesdays of each month from 8 – 9 AM at Dickey’s Barbecue Pit, 235 Saint John Road, Fletcher.  Besides the usual 1-minute self-introduction speech, at each meeting, a representative from one business has the opportunity to present a larger summary or spotlight of what that company does.

July 5thDavid Maupinfor Edward Jones Investments

July 19thLynn Cordell with a special guest Tom Morgan from Carolina Fiduciary Services
940x4501Focus After 5 is a terrific networking/social opportunity after work.  It typically meets the second Thursday of each month from 5:30 – 7 PM.  The Focus After 5 location varies, and is typically established months in advance.

This month it will be July 14th and sponsored by the Broadmoor Golf and Event Center, 101 French Broad Lane, Fletcher.

If you would like to sponsor this activity, see Teona or Glen.  Their contact information is on the Contact Us page here on the FABA website.

 

Other activities:

Carolina Rex will be performing a Summer Concert at Fletcher Community Park on Saturday, July 9th at 6 PM.  Their specialty is Blues, but they have a varied repertoire.

 

A committee has been formed to request a new state-of-the-art library facility for northern Henderson County.  A petition to the Henderson County Commissioners is available for signing and can be turned in at the Fletcher Town Hall.  The current library in Fletcher is somewhat limited.  I recommend pursuing this.

 

VISION HENDERSON COUNTY, is one of Henderson County’s most prestigious organizations.

It’s an innovative leadership development program under the sponsorship of Blue Ridge Community College and the Henderson County Chamber.  The program is open to all citizens of Henderson County from the public, private and non-profit sectors.

There is an Orientation class on August 11 and day-long programs are once a month through April 2017.  The tuition for this program is $355.  Contact M.C. Gaylord at m_gaylord@blueridge.edu.

Miscellany:

I’m still posting an RFI.  For those who don’t know, that’s a Request For Information.  I’m looking for testimonials.  If FABA has been a major part of or crucial to your business success, let me know.  http://extraordinarywriter.com

I hope you got something from my Hopefully Helpful Hint published last month.  Let me know.

June FABA News

 

FABA Blog June 2016

by Jim Stramler, extraordinarywriter.com

 

Join FABA – Build relationships – Grow your business

 

If you hang with this to the end, you might find some useful information…

 

FABA meetings:

FABA meetings are a great chance for you to do some relationship building, networking, and marketing.  We’re all working together to make Fletcher and the area grow and prosper.

 

The FABA Coffee Club meets on the first and third Tuesdays of each month from 8 – 9 AM at Dickey’s Barbecue Pit, 235 Saint John Road, Fletcher.  Besides the usual 1-minute self-introduction speech, at each meeting, a representative from one business has the opportunity to present a larger summary or spotlight of what that company does.

June 7th – Shawna Gibbs of US Cellular

June 21st – Mike Wiemers of Dickey’s BBQ – on his home turf

Dickeys

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Focus After 5 is a terrific networking/social opportunity after work.  It typically meets the second Thursday of each month from 5:30 – 7 PM.  The Focus After 5 location varies, and is typically established months in advance.

This month it will be June 9th at the Fletcher YMCA on Hendersonville Rd. in Fletcher.

 

If you would like to sponsor this activity, see Teona or Glen.  Their contact information is on the Contact Us page here on the FABA website.

Fletcher Y

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other activities:

 

Saturday, June 11th – Fletcher’s Parks & Recreation Department will be hosting its first summer concert in Fletcher Community Park.  The Super 60’s Band will play from 6:00 PM to 8:00 PM.  United Federal Credit Union is sponsoring this event.

 

 

Miscellany:

 

I’m putting out an RFI.  For those who don’t know, that’s a Request For Information.  I’m looking for testimonials.  If FABA has been a major part of or crucial to your business success, let  me know.  http://extraordinarywriter.com

 

 

Hopefully Helpful Hint:

Jim Stramler, ExtraordinaryWriter.com

 

FABA Board Member and Henderson County Chamber South Leads Group Chair Michelle Tracz suggested that some business people have a problem putting together speeches at their meetings.  Per her suggestion, I’ve written this blog post.

 

At the various meetings you may attend in the area – such as the FABA Coffee Club, the Henderson County Chamber Leads groups, the Asheville Area Chamber Professional Networking Groups, or others – you are expected to give some type of presentation about your business.

 

Several types of these presentations exist, each with a specific intent.  They may be called:

 

– a Center of Attention/Focus/Spotlight

– an Elevator pitch

– a Self-introduction/Icebreaker

 

Each of these is basically a different type of speech.

 

Many people don’t feel comfortable giving a speech.  They feel it’s another stressor they don’t need.

 

But it’s part of the game you have to play as a business owner or manager trying to network, develop relationships, and market yourself or your company.

 

Think of these speeches as opportunities – not as something to be feared – to tell people how great you are or your business is.

 

Here, I’ll concentrate on the one-minute (60-second) self-introduction, common to most of the meetings here in Western North Carolina and elsewhere.  I may cover something on the other types in later blogs.

 

Essentially this self-introduction speech is to inform the audience about you and your business.  How else would you expect to let someone know what you do – or what your company does?

 

But it’s also a sales pitch.

 

I’ll present some guidelines or suggestions here to hopefully help you present the best image you can in these speeches.  Maybe reading this and thinking about your business will help you put something together.

 

Take the following sequence of steps as an initial suggestion.

 

1) give a greeting to the group (a simple “Hi” will do)

2) state your name (“I’m …”)

3) state your business name and your position/relationship with the business

3) state what you or your business do

4) do one (and only one) of these – briefly:

(And when I say briefly, I mean briefly.  Some people think a minute is a long time when you’re standing up in front of a group, but it’s not.  You only have a minute.  People will be turned off if you ramble on and on – like happened at a recent Chamber breakfast.)

A – tell an interesting story – what you have done or something that has happened related to your business,

B – give a testimonial – from one of your customers who provided a glowing report due to the product or service you provided

C – tell what differentiates you from others in the same type of business

D – quote someone on a topic you can relate to your business

E – ask a leading/interesting question.  This may throw a little variety and arouse more interest or curiosity to make you more memorable.

– try to make it related to your business

– have the answer backed up by a link or other reference.

5) spout a slogan/tag line/other – something for people to easily remember you by

6) state your name and company name again

7) ask if you can help anyone – and for them to meet with you after the meeting

8) if time permits and if acceptable at that meeting, offer to pass your business cards

 

That’s a lot of things to cover in one minute.  Like I said, it’s not a lot of time.

 

Now that you have a sequence and the material, you need to practice – both for timing and to get your rhythm down – before you present to the group.

 

Some final thoughts here.

1 – Humor can be a great attention grabber and memory maker, but you have to be careful.  Not everyone’s humor is the same.

2 – Don’t be negative.  Keep your speech positive.

3 – Each business can be different, and sometimes variations of the above might be advisable.

4 – Take a deep breath before beginning to speak.  It’ll help you relax.

 

I can’t provide a list of approaches for every business, but some thoughts for different types of businesses to make you stand out:

– HVAC – better materials, more experience, more efficient units, longer guarantee – and why …

– financial – charge lower rates to manage funds, provide better return,  more personal service

– food – better quality, more organic/natural, unique types

– insurance – more/better coverage for same or less,  more personal service

– computer supplies and/or services – lower prices, more personal service

 

Remember, you know your company and maybe your competition better than anyone else in the room.

 

Now GO FOR IT.

You’ll form and maintain relationships with a great group of people who can help you.

 

May FABA News

FABA-blog-2016-05-1 FABA-blog-2016-05-2

April FABA News

FABA Blog April 2016

by Jim Stramler, extraordinarywriter.com

FABA Avatar

Join FABA and build relationships.

 

FABA meetings:

FABA meetings are a great chance for you to do some relationship building, networking, and marketing.  We’re all working together to make Fletcher and the area grow and prosper.

 

The FABA Coffee Club meets on the first and third Tuesdays of each month from 8-9 AM at Dickey’s Barbecue Pit, 235 Saint John Road, Fletcher.  At each meeting, a representative from one business has the opportunity to present a brief summary of what the company does.

At the April 5th meeting, Jim Smeaton of Always Best Care will present a summary of his senior care service business.

On April 19th, Michelle Tracz, CPA, will present a summary of the many things she does for businesses, including accounting and process consultation.

 

 

Focus After 5 is a terrific networking opportunity after work.  It typically meets the second Thursday of each month from 5:30 – 7 PM.  The Focus After 5 location varies, and is typically established months in advance.  If you would like to sponsor this activity, see Teona or Glen.  Their contact information is on the Contact Us page of the FABA website.

This month it will be on April 14th at the Fletcher Town Hall, 300 Old Cane Creek Rd. (Be sure you have your personal taxes filed so you can come and enjoy yourself without that stress.)

 

 

New Members:

We provide a hearty welcome to three more of our new members this month.

Montreat-College

Jesse Boeckermann is an Admissions Representative at the Asheville campus of Montreat College School of Adult and Graduate Studies on Turtle Creek Drive.  Jesse helps people accomplish their educational goals.  Montreat College, an independent, liberal arts institution is celebrating its 100th year of existence this year and tailors its programs to fit into the lives of busy adults who have families and jobs.  Jesse believes we’re all life-long learners, and Montreat offers unique programs to meet that need.  The school offers Associate’s, Bachelor’s, and Master’s Degrees.

 

 

 

 

 

Coldwell-Banker

 

Patrick and Vessela Harper are both licensed Real Estate Agents in North Carolina.  They’re based out of the Hendersonville Coldwell Banker King office, located at 130 S. Main Street, and provide both residential and land real estate services in Western North Carolina.  Together, they make up what they call the VP Realty Team and really enjoy working together as husband and wife.  They place a great value on establishing relationships with clients.  They believe that their knowledge of the local market trends, timely communication, honest feedback, and great negotiating skills greatly benefit their clients.

 

 

 

Crunch-Media

Michael Trufant operates his locally-owned video production company Crunch Media, based in Biltmore Forest.  He has been in business for 15 years and has more than 30 years experience as a Marketer-Videographer.  They excel by telling your story to customers with clean, simple videos.  They operate very efficiently and can provide their service at a very cost-effective price.  You can reach Michael at michael@crunch-media.com or 828-384-2330.  Ask him how he came up with the name Crunch.

 

 

 

 

Other activities:

On Saturday, April 16th, at 9:30 AM, the RECR8 5k run is scheduled at Fletcher Community Park.  The run is coordinated by the NC Recreation & Park Association with hosts in communities across NC.  You can register at .  The price is $45.  If you register before April 4th, you get a race t-shirt and (while supplies last) a free pair of Thorlos! Socks.

 

 

Miscellany:

With the weather starting to turn warmer, come out and take some time to enjoy the Fletcher Community Park.  It’s located off Howard Gap Rd., near Hendersonville Rd.

March FABA News

FABA AvatarFABA Blog March 2016

by Jim Stramler, extraordinarywriter.com

 

 

 

FABA meetings:

FABA meetings are a great chance for you to do some relationship building, networking, and marketing.

 

The FABA Coffee Club meets on the first and third Tuesdays of each month from 8-9 AM at Dickey’s Barbecue Pit, 235 Saint John Road, Fletcher.  At each meeting, a representative from one business has the opportunity to present a brief summary of what the company does. If you are interested in a presentation at Coffee Club, contact Steve Clark at sclark@unitedfcu.com.

 

Focus After 5 is a networking opportunity after work.  It typically meets the second Thursday of each month from 5:30 – 7.

The Focus After 5 location varies, and is typically established months in advance.  If you would like to sponsor this activity, see Teona or Glen.  Their contact information is on the Contact Us page of the website.

 

 

New Members:

We provide a hearty welcome to three of our new members this month.  We’ll have more next month.

 

IndoffBrian Galloway is a representative / distributor for Indoff, Inc., which produces industrial equipment.  Brian represents two Indoff divisions – Material Handling and Energy Solutions.  He’s been in his current Mills River location for 13 years.  Some of his local customers have been Sierra Nevada and Meritor, but he ranges far and wide – to Charlotte, etc.  Indoff is not a simple catalog company.  It’s a service-oriented company with engineering and layout support for its customers.

 

 

 

Absolute Design

Kevin Wright is with Absolute Design and Print, Inc., a family-owned business.  He’s been in business under other names in the area since the 1970s, 1½ years in his current location on American Way.  He provides one-on-one service, and has graphic designers for logos and other design work.  He does most printing in-house.  He was a previous FABA member, and even wrote the FABA newsletter for a while.

 

 

Inform Systems

Russ Truluck, and his locally-owned company Inform Systems Data Documents, Inc., have been in business for 28 years.  He was the first tenant in his current location on Buck Shoals.  Inform offers a variety of useful promotional products, including unique Light-up products, imprinted tote bags, custom T-shirts, and others.  He differentiates his business from others by his team’s levels of experience and performance, as well as a determination to treat customers well and do the right thing.

 

 

Business News:

Some of us have noticed the pipeline being installed along Cane Creek Rd. near the intersection of Old Airport Rd.  This is a PSNC natural gas pipeline upgrade.  They are putting in a much larger line to accommodate both the conversion of the Duke Energy Lake Julian power generating system to gas and support for other future growth needs in our region.

 

The Blue Ridge Community College is sponsoring the Disney Institute’s Disney’s Approach to Business Excellence professional development course at its Flat Rock campus on May 4th.

This highly rated course has received rave reviews.  To learn more, go to this link.

https://disneyinstitute.com/videos/disney-institute-value/

Registration is $395 and includes all course materials as well as lunch and parking.

If you went to the Disney Institute in Florida for this program the cost would be on the order of $2000 with travel and lodging.

Some seats are still available.  To register contact M.C. Gaylord at m_gaylord@blueridge.edu or 828-694-1779

 

 

Miscellany:

With the nicer weather, come out take some time to enjoy Fletcher Park.  It’s located off Howard Gap Rd., near Hendersonville Rd.

 

 

Join FABA and build relationships.

 

February FABA News

FABA meetings:

The FABA Coffee Club meets on the first and third Tuesdays of each month from 8-9 AM at Dickey’s Barbecue Pit, 235 Saint John Road, Fletcher.  At each meeting, everyone attending gets to introduce themselves and their business, plus a representative from one business has the opportunity to present a more indepth summary of what their company does.  It’s a chance for you to do some marketing and build relationships.

FABA Coffee Club by Fletcher Area Business Association

Focus After 5 is a networking opportunity after work.  It meets the second Thursday of each month from 5:30 – 7.  This month, on February 11th, it was hosted by the Duncan-Iles Foundation at the WCU School of Nursing in Biltmore Park, 28 Schenck Parkway, Suite 102.

WCUBiltmorePark

The location varies.  See the Events tab on the FABA website for the next location.

 

Other FABA information:

Last month we presented the FABA officers and committee chairs.  This month, I thought we would share what each of them does.  

 

Participating in FABA committees provides networking opportunities for your business.  Please contact the committee Chair so you can benefit.

 

Officers:

President

serves as chief officer of FABA and presides at all meetings of the membership and the Board of Directors (BOD).  Assigns board members to committee responsibilities.

VP

acts in the absence of the President and “other duties as assigned and approved” by the BOD

Treasurer

oversees collection and expenditures of all FABA funds – prepares monthly financial reports to the BOD and an annual report to members.

Secretary

keeps all minutes and records of the organizations

 

Committees

Membership

responsible for maintaining and growing FABA memberships including making sure members information is quickly and correctly added to the website.

Welcoming

responsible for delivering any FABA swag, promoting on social media and scheduling ribbon cuttings in coordination with the Events Chair

Communications and Marketing

responsible for posting updates to Facebook, sending blast emails to members regarding upcoming events on the calendar.

Social Media

works closely with Communications chair to make sure every aspect of our marketing efforts are successful.

Community Relations

works with FABA members and local supports to supply snacks to Fletcher Elementary students.

Government Relations

Town Manager serves as a representative between FABA and the Town of Fletcher notifying each entity of any updates or changes that may affect members and new businesses in the area.

Events

secures and coordinates all FABA Events from the Expo, to Focus After Five to the annual Christmas party; works in conjunction with the Communications Chair to make sure all members are aware of each upcoming event and assure the event itself is successful.

 

Business News:

The Seasons at Cane Creek, the large 192 unit apartment complex off Hendersonville Road in Fletcher is now renting.

 

Awards:

The State Board of Community Colleges in Raleigh recently announced the 2016 recipients of five State-wide awards.

Gary Heisey, the Director of the Small Business Center at Blue Ridge Community College (BRCC) in Flat Rock, won the Staff of the Year Award for his collaborating efforts with groups such as the Transylvania and Henderson Chambers of Commerce and other partners to support the economic development of our community.  Best in the State!

Gary spoke recently at a FABA Coffee Club meeting.

He runs a great program supporting local area businesses.  I’ve known Gary myself for over a year.  He’s always very helpful and a pleasure to work with.

Congratulations, Gary.

 

Miscellany:

With the near-record snowfall we had in January, things were put on the shelf for a couple of days.  Pockets of snow are still around.

As you probably heard, the Pennsylvania ground hog Puxatawney Phil did not see his shadow on February 2nd.  Thus Winter is supposed to be over soon for them.

Asheville’s own groundhog predictor, named Nibbles, didn’t see her shadow either.  Thus we’re also supposed to have an early spring.

 

Over time, each month has been designated for certain causes.  For February, these are (according to http://holidayinsights.com/):

   American Heart Month

   An Affair to Remember Month  (Hmmm.  This sounds interesting.)

   Black History Month

   Canned Food Month

   Creative Romance Month

   Great American Pie Month

   National Cherry Month

   National Children’s Dental Health Month

   National Grapefruit Month

   National Weddings Month

 

Join FABA and build relationships.

 

Jim Stramler, An Extraordinary Writer

FABA Holiday Party / Happy New Year 2016

It’s a new year, and though some things change, others remain the same.

One of the things that changed is the FABA blog writer. Hi, I’m Jim Stramler – also known as An Extraordinary Writer/Copywriter. I’ve been very impressed with the town of Fletcher and I’m grateful to Lynn and the FABA Board for asking me to do this. We are grateful to Mark Bloom, who provided our blog posts for 2015.

FABA-Holiday-Party-2015FABA’s holiday party on December 10th was huge success – very well attended and everyone commenting on having a good time in a great facility. As you can see from the photo, the room was filled. FABA wants to extend a terrific thanks to Paula Warren and Cindy Warlick of Broadmoor for their great support of the party.

FABA is an all-volunteer organization with a Board of Directors and fortunately most Board members decided to continue their positions in 2016. This provides some important continuity in helping FABA and the area grow.

We welcome Shane Lunsford as the new Communications & Marketing Board member and Choya Harden as the new Social Media Coordinator.

The FABA Board members for 2016 are:
– Lynn Cordell, President
– Steve Clark, Vice President
– Kristi Sink, Secretary
– Michelle Tracz, Treasurer
– David Jordan, Membership
– Jared Bellmund, Membership
– Shane Lunsford, Communications and Marketing
– Teona Rodriguez, Events
– Glen Bonetti, Events
– Mark Biberdorf, Government Relations, Fletcher Town Manager
– Ben Kish, Community Relations
– Choya Harden, Social Media Coordinator

FABA has several committees headed by the Board members for a given subject, which serve to promote the area. If you’re interested in any of these, please check with the Board member for that area. Their contact information is on the FABA website.

The Fletcher Holiday Parade featured 45 entries from various businesses, churches, and other groups – such as scouts, sports, and vehicles. Fletcher Parks & recreation estimated about 1500 spectators watched the Parade.

I had an opportunity to speak with Mark Biberdorf, the Fletcher Town Manager, about what is going on in Fletcher. He noted the current expansions of Borg-Warner and Apple Tree Honda. A new Wingate Hotel is under construction, as well as a major apartment complex. Fletcher is a thriving “up and coming” community with strategic planning for a great downtown area. The Town Hall building completion in 2014 is a big part of that. We’d like to extend special thanks to Fletcher Mayor Bill Moore and the Town Council for their continued and valuable FABA support.

If you’re not already a FABA member, we invite you to join. It’s a great opportunity to meet, network, and form relationships with people from the area.

And once you join, you should participate to obtain the greatest benefits from your membership. Participation means, in part, taking a small amount of time to attend our regular meetups. They are listed on our Facebook page.

FABA members are not only from Fletcher city businesses. We have members from Asheville, Hendersonville, Arden, Fairview, and other local communities. By Fletcher Area, we mean the AREA.

Take advantage of your membership and let FABA help your business.

Volunteers Make It All Come Together

2015 FABA BoardVolunteers Make It All Come Together
Membership in a volunteer organization doesn’t come with obligations. But you have to show up to get any benefits. And the more you put into it, the more you get out of it. Volunteering at the Fletcher Area Business Association (FABA) provides you with a multitude of reasons to be grateful all year long. Participation results in:
• Deeper relationships
• More business
• Extensive visibility
• Community recognition

Multitasking Masters
Volunteers make FABA work. None of the FABA activities would be possible without strong leadership and a dedicated Board of Directors. Board secretary Kristi Sink, Mission Hospital Vice President of Ambulatory & Ancillary Services, says it best: “It is my pleasure to serve as the Secretary for the organization. I strongly believe in our mission and am proud of the services we bring to our members.“

With few opportunities to double-down with their free time, board members have seen first-hand how their involvement strengthens their businesses while serving the community. “Participating in FABA offers an effective way to connect with people and organizations in the Fletcher area,” says board member Ben Kish, Director of Business Training and Personal Enrichment at Blue Ridge Community College.
“FABA also provides a great opportunity to give back to our community. The organization is a fun way to work with a great group of people who want to increase their impact in and around the Town of Fletcher.“

Live and Learn
Board members meet regularly to keep the organization strong and share their experiences with each other. Jennifer Lane, marketing assistant with The Lane Organization and the outgoing FABA communications chair says: “Being on the board of FABA, I have learned more about our community and the importance of serving and giving back. I was very lucky to be surrounded by smart, successful board members who taught me a lot.”

Michelle Tracz, owner of Michelle Tracz, CPA, CFE, PLLC, agrees. “It’s truly a privilege and an honor to sit each month at the board meetings with a group of amazingly dedicated, enthusiastic, and talented people. I am grateful to be a part of this fantastic group, both as a member and as a board member.” As FABA’s treasurer, she says that her participation has helped not only grow her business, but also aided in overcoming fears about branching out.

It’s Just Good Business
Philanthropy that pays you back is the best kind of giving. United Federal Credit Union branch manager Steve Clark appreciates the opportunity to pay it forward while educating the community about his company. Others know that what’s good for the community is good for their businesses. Even the Town of Fletcher participates. “I am a firm believer that a strong business community helps to support a more economically viable government and services for our residents,” says town manager and FABA board member Mark Biberdorf.

And the relationships keep growing stronger, as Jared Bellmund, independent agent with Carolina Living Insurance, says: “The greatest benefit I received by being involved in FABA is definitely the strong, long-lasting personal relationships I’ve made with other business members. I directly attribute my ability to successfully transition to an independent insurance agent to the supportive relationships that have been formed from my association to FABA.”

Awareness Prevails
The board members of FABA know what’s going on in the community because they, in part, shape its future. Board president Lynn Cordell, of Universal Health Care Fletcher, says that her primary goal is to educate seniors about the services available to them, while Glen Bonetti, commercial sales rep with Morris Broadband says, “Personally, working as a board member on FABA helps keep me current on the business atmosphere in our area.”

Board members currently serving the all-volunteer organization:
• Lynn Cordell, Chairwoman
Steve Clark, Vice-Chairman
Kristi Sink, Secretary
Michelle Tracz, Treasurer
David Jordan, Membership
Jennifer Lane, Communications and Marketing
• Jared Bellmund, Welcome
• Teona Rodriguez, Events
• Glen Bonetti, Events
• Mark Biberdorf, Town Representative
Ben Kish, Fundraising

Thank you all for your service.

2015 FABA EXPO

David Jordan and Teona Rodriguez at one of the FABA EXPO booths.

David Jordan and Teona Rodriguez at the FABA EXPO booth.

2015 FABA Expo

On a beautiful fall Tuesday in October, the Fletcher Area Business Association (FABA) held its annual Expo. The Expo highlights the various businesses around Fletcher that prospered and thrived over the past year. It’s part celebration, part community event and part business promotion.

This year, the event took place at the Fletcher Community Park on Howard Gap Road. More than 40 Fletcher businesses participated, and about 100 locals — families, residents and businesspeople — came out to enjoy the weather, feast on free food, meet the businesses and try to win some fantastic prizes. By all accounts, the event was a complete success.

New This Year
Like last year, Hendersonville Tents supplied the shade under which businesses set up their tables. They also provided games for the children, which proved popular. Unlike last year, this year’s event featured a whole row of nonprofit booths. FABA allowed area nonprofits to set up tables for free.

While organizations Duncan-Iles Foundation, Inc., Let’s Twist Again Foundation Motorcycle Therapy, Give an Hour, Fletcher Arts and Heritage Association, Rotary Club of Arden and Friends of Santa took advantage of the offer, there was space for more. Maybe next year, other area nonprofits will participate. It’s a terrific way for the organizations to spread their message and for Fletcher residents to learn about how they help the community. It’s also a positive step by the business community to give back.

Another Successful Expo
With Baabals Ice Cream, Fletcher Valley Market, Blue Sky Café and Dickey’s Barbecue Pit supplying food and drink, the event was also a success for visitors. No one left hungry or without a handful of promotional products. It was a win-win for the community, as both businesses and residents came away with something.

And since it was held on such a gorgeous day, everyone enjoyed the proceedings. Music filled the air, provided by WTZQ Radio (95.3 FM/1600 AM) out of Hendersonville. Children ran from booth to booth, collecting samples and munching on treats. Adults conversed about business, charity, community and even Fletcher’s history. It was a day the Town of Fletcher could be proud of.

FABA Expo Attendees
Fletcher area businesses were represented in good number and in good variety. Banks (e.g., Asheville Savings Bank) and credit unions (e.g., United Federal Credit Union) peacefully coexisted under the tents. Park Ridge Health and Mission Hospital shared their stories not far from each other. Competing restoration services — like 1-800 Water Damage, SERVPRO and Rainbow International — handed out promotional material nearby.

Competitive services joined forces for the Expo to benefit the community and show off the strength of Fletcher’s economy. Hotels like the Clarion Inn and the Fletcher Park Inn displayed their materials. Two insurance companies, Carolina Living and AFLAC, competed for the biggest, friendliest smile. Fletcher Police Department, Fletcher Parks and Recreation, Fast Cat Photography, Joslyn Fine Metalworks, Indoff Interior Design, US Cellular, Edward Jones Financial, Prime Mortgage of West Asheville and others also exhibited.

The event was as much about business promotion as it was about giving back to the community. In other words, it was about visibility and service. If you own a business in Fletcher, it can definitely serve you well to participate in FABA and at the FABA Expo next year! It’s good for business and good for community.

Written by FABA member Ray Access, which provides clear, consistent online writing services. For businesses, we make your website attract attention and improve your bottom line. For web professionals, we make content delays disappear.

Member Profile: Hendersonville Tents

Stacy & Steven Bishop of Hendersonville Tents

Stacy & Steven Bishop of Hendersonville Tents

Member Profile: Hendersonville Tents

Steven and Stacy Bishop are the third generation of family owners of Hendersonville Tents Party & Event Rentals. And while their predecessors put in plenty of sweat and tears to get the business up and running, Steven and Stacy have had to amplify that level of effort to keep the company successful. Hendersonville Tents is a small business after all, and all small businesses require continued hard work, relationship building and more hard work.

Two years ago, the Bishops joined the Fletcher Area Business Association (FABA). And they are active in the organization and in the community they serve. Although there are times, especially in the summer months, when both Steven and Stacy have to put in long hours at work and don’t get to network as much as they’d like, it hasn’t stopped them from participating. For the past two years, they supplied the tents for the FABA Expo, making the event rainproof.

Humble Beginnings
Steven’s grandfather started the business in 1977, making a tent for a revival he hosted. By 1984 (31 years ago), the company incorporated. At first, it was a simple business: renting, buying, selling, cleaning and storing tents for parties and other events. Steven’s father took over the business in 2001, and Steven and Stacy began their tenure in 2013.

And suddenly, or so it seems, the company is being transformed. It’s not just joining FABA, although that has certainly helped Hendersonville Tents. Through the business networking group at FABA, Steven and Stacy met Ray Access, who wrote brand new website content for the company and continue to create monthly blog posts, keeping their online presence vibrant. DPEG Marketing also has helped them develop and implement a marketing plan for sustained growth.

Big Changes
In January 2014, the Bishops opened a brand new storefront for their business at 578 Upward Road #8 in Flat Rock. FABA was there with a ribbon cutting ceremony to celebrate its opening. Also new was the company’s inventory. Now they not only rent tents, tables and chairs, but china and linen, sound systems, dance floors, games and much more; they have become a one-stop party supply rental store.

And business has improved apace. Steven and Stacy sometimes struggle to keep up. Running a regional tent rental operation that sets up before and tears down after events is time-consuming enough. Add in all the extra equipment and supplies they rent out now, and it can become one giant headache without proper organization. And so they manage a team they can trust.

The Power of Networking
“You get out of it what you put in,” says Stacy, and she means it. Hendersonville Tents is a member of both FABA and the Henderson County Chamber of Commerce. As a result, they have lots of networking opportunities available to them every month. But they understand the value of participating in the organizations, and so they attend whenever they can. When asked which organization has helped their business more, Stacy hedged her bets. “They’re about equal,” she said.

Because of their networking, because of their marketing presence (online and at their store), because of their new offerings and because of the relationships they’ve built in the community, Hendersonville Tents continues to grow. “Business is good,” Stacy confirms. But like any small business, it takes long hours and some stress. Since the end of their busy season is the end of October, however, they can see a light at the end of the tunnel. And that light does not belong to an alarm clock.

Written by FABA member Ray Access, which provides clear, consistent online writing services. For businesses, we make your website attract attention and improve your bottom line. For web professionals, we make content delays disappear.